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1

Developing and validating measures of facets of customer-based brand equity

Richard G. Netemeyer, Balaji Krishnan, Chris Pullig, Guangping Wang, Mehmet Yagci, Dwane Dean, Joe Ricks, Ferdinand Wirth

Journal:

Journal of Business Research

Year:

2004

Language:

english

File:

PDF, 252 KB

english, 2004

2

Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image

Abhijit Biswas, Chris Pullig, Mehmet I. Yagci, Dwane H. Dean

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 2.73 MB

english, 2002

3

CONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation

Dean, Dwane Hal

Journal:

Journal of Advertising

Year:

2003

Language:

english

File:

PDF, 231 KB

english, 2003

4

Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes

Dean, Dwane Hal

Journal:

Journal of Advertising

Year:

1999

Language:

english

File:

PDF, 2.32 MB

english, 1999

5

Young adult perception of visible tattoos on a white‐collar service provider

Journal:

Young Consumers Insight and Ideas for Responsible Marketers

Year:

2011

Language:

english

File:

PDF, 417 KB

english, 2011

6

A path model of perceived financial risk in casino blackjack

Journal:

Young Consumers Insight and Ideas for Responsible Marketers

Year:

2011

Language:

english

File:

PDF, 255 KB

english, 2011

7

Evaluating potential brand associations through conjoint analysis and market simulation

Hal Dean, Dwane

Journal:

Journal of Product & Brand Management

Year:

2004

Language:

english

File:

PDF, 101 KB

english, 2004

8

Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services

Dean, Dwane Hal, Biswas, Abhijit

Journal:

Journal of Advertising

Year:

2001

Language:

english

File:

PDF, 2.66 MB

english, 2001

9

Associating the Corporation with a Charitable Event through Sponsorship: Measuring the Effects on Corporate Community Relations

Journal:

Journal of Advertising

Year:

2002

Language:

english

File:

PDF, 1.94 MB

english, 2002

10

Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services

Dwane Hal Dean and Abhijit Biswas

Journal:

Journal of Advertising

Year:

2001

Language:

english

File:

PDF, 3.13 MB

english, 2001

11

Consumer perceptions of visible tattoos on service personnel

Journal:

Managing Service Quality

Year:

2010

Language:

english

File:

PDF, 246 KB

english, 2010

12

Consumer Perception of Corporate Donations: Effects of Company Reputation for Social Responsibility and Type of Donation

Journal:

Journal of Advertising

Year:

2003-2004

Language:

english

File:

PDF, 2.45 MB

english, 2003-2004

13

What's wrong with IVR self‐service

Journal:

Managing Service Quality

Year:

2008

Language:

english

File:

PDF, 232 KB

english, 2008

14

Associating the Corporation with a Charitable Event Through Sponsorship: Measuring the Effects on Corporate Community Relations

Dean, Dwane Hal

Journal:

Journal of Advertising

Year:

2002

Language:

english

File:

PDF, 1.59 MB

english, 2002

15

Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes

Journal:

Journal of Advertising

Year:

1999

Language:

english

File:

PDF, 2.47 MB

english, 1999

16

Comparing three signals of service quality

Dean, Dwane H., Lang, Jane M.

Journal:

Journal of Services Marketing

Year:

2008

Language:

english

File:

PDF, 143 KB

english, 2008

17

Spatial visualization and the gender gap in videogame interest among young adults

Journal:

Young Consumers Insight and Ideas for Responsible Marketers

Year:

2009

Language:

english

File:

PDF, 194 KB

english, 2009

18

After the Unethical Ad: A Comparison of Advertiser Response Strategies

Journal:

Business and Society Review

Year:

2005

Language:

english

File:

PDF, 159 KB

english, 2005

19

Consumer Reaction to Negative Publicity: Effects of Corporate Reputation, Response, and Responsibility for a Crisis Event

Journal:

Journal of Business Communication

Year:

2004

Language:

english

File:

PDF, 128 KB

english, 2004

20

Anticipating Consumer Reaction to RFID-Enabled Grocery Checkout

Journal:

Services Marketing Quarterly

Year:

2013

Language:

english

File:

PDF, 132 KB

english, 2013

21

Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image

Biswas, Abhijit, Pullig, Chris, Yagci, Mehmet I., Dean, Dwane H.

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 202 KB

english, 2002

22

Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image

Abhijit Biswas, Chris Pullig, Mehmet I. Yagci and Dwane H. Dean

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 514 KB

english, 2002

23

Rental experience and likelihood to purchase rental car insurance among young adults

Journal:

Young Consumers Insight and Ideas for Responsible Marketers

Year:

2010

Language:

english

File:

PDF, 306 KB

english, 2010

24

The benefit of a trustworthy face to a financial services provider

Dean, Dwane Hal

Journal:

Journal of Services Marketing

Year:

2017

Language:

english

File:

PDF, 259 KB

english, 2017

25

Face of CEO in corporate publicity affects viewer regard for the firm

Journal:

Journal of Consumer Marketing

Year:

2019

File:

PDF, 232 KB

2019

26

The Dimensionality of the Maslach Burnout Inventory across Small Business Owners and Educators

James S. Boles, Dwane H. Dean, Joe M. Ricks, Jeremy C. Short, Guangping Wang

Journal:

Journal of Vocational Behavior

Year:

2000

Language:

english

File:

PDF, 83 KB

english, 2000

27

Perceptions of the Ethicality of Consumer Insurance Claim Fraud

Journal:

Journal of Business Ethics

Year:

2004

Language:

english

File:

PDF, 2.08 MB

english, 2004

28

Decreased plasma testosterone and total thyroxine in desalivated male rats

Dean, Dwane H., Hiramoto, Raymond N.

Journal:

Canadian Journal of Physiology and Pharmacology

Year:

1984

Language:

english

File:

PDF, 413 KB

english, 1984

29

Visual Antecedents of Patronage: Personal and Professional Items in the Servicescape

Journal:

Services Marketing Quarterly

Year:

2014

Language:

english

File:

PDF, 413 KB

english, 2014

30

Effects of orchiectomy on spleen cell mitogen response and on the thymus of aged mice

Dean, Dwane H., Hiramoto, Raymond N., Ghanta, Vithal K., Hiramoto, Nancy S., Wall, Cherie N.

Journal:

Experimental Aging Research

Year:

1984

Language:

english

File:

PDF, 282 KB

english, 1984

31

Self‐control and perceived physical risk in an extreme sport

Journal:

Young Consumers Insight and Ideas for Responsible Marketers

Year:

2012

Language:

english

File:

PDF, 245 KB

english, 2012

32

Gender, ethnic identity and patronage likelihood for a unisex hair salon

Journal:

Young Consumers Insight and Ideas for Responsible Marketers

Year:

2012

Language:

english

File:

PDF, 413 KB

english, 2012

33

Shopper age and the use of self‐service technologies

Journal:

Managing Service Quality

Year:

2008

Language:

english

File:

PDF, 214 KB

english, 2008

34

Modulation of Immune Response

Dean, Dwane H., Hiramoto, Raymond N., Ghanta, Vithal K.

Journal:

Journal of Periodontology

Year:

1987

Language:

english

File:

PDF, 527 KB

english, 1987

35

Pilot implementation of the US EPA interoperable watershed network

Tad Slawecki,Dwane Young,Britt Dean…

Journal:

Open Geospatial Data, Software and Standards

Year:

2017

Language:

english

File:

PDF, 4.98 MB

english, 2017

36

Physical appearance stereotypes for service occupations

Journal:

Journal of Consumer Marketing

Year:

2020

File:

PDF, 175 KB

2020